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131
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
132
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
133
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
Arnt Buvik and George John, | American Marketing Association | 2000 ,
134
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
135
Psychological Implications of Customer Participation in Co-Production
Psychological Implications of Customer Participation in Co-Production
Neeli Bendapudi, | American Marketing Association | 2003 ,
136
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Subramanian Balachander, | American Marketing Association | 2003 ,
137
From the Editor
From the Editor
Ruth N. Bolton, | American Marketing Association | 2003 ,
138
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
139
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook, | American Marketing Association | 2001 ,
140
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
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1
Convention (VIII) Relative to the Laying of Automatic Submarine Contact Mines
Great Neck Publishing [, ]
2
Lieut. Otto Weddigen's Account of the U-9 Submarine Attack
Great Neck Publishing [, ]
3
New State Ice Co. v. Liebmann
Great Neck Publishing [, ]