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151
The Role of Customer Gratitude in Relationship Marketing
The Role of Customer Gratitude in Relationship Marketing
Robert W. Palmatier, | American Marketing Association | 2009 ,
152
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Impact of "Mad Money" Stock Recommendations : Merging Financial and Marketing Perspectives
Ekaterina V. Karniouchina, | American Marketing Association | 2009 ,
153
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
154
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
155
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
156
Customer Satisfaction and Stock Returns Risk
Customer Satisfaction and Stock Returns Risk
Kapil R. Tuli and Sundar G. Bharadwaj, | American Marketing Association | 2009 ,
157
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
158
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
159
Valuing Branded Businesses
Valuing Branded Businesses
Natalie Mizik and Robert Jacobson, | American Marketing Association | 2009 ,
160
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
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