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1
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Kelly Goldsmith, | Association for Consumer Research | 2010 ,
2
Helpful Hopefilness: The Positive Impact of Hope on Self-Control
Helpful Hopefilness: The Positive Impact of Hope on Self-Control
Karen P. Winterich, | Association for Consumer Research | 2010 ,
3
Ironic Effects of Goal Activation on Choice
Ironic Effects of Goal Activation on Choice
Kelly Goldsmith, | Association for Consumer Research | 2010 ,
4
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
5
Goals or Means: How Psychological Distance Influences Depletion Effects
Goals or Means: How Psychological Distance Influences Depletion Effects
Kellogg Nidhi Agrawal, | Association for Consumer Research | 2010 ,
6
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Promoting Health-Related Consumer Research: ARC Model Application to CDC's Health Campain
Punam anand Keller, | Association for Consumer Research | 2010 ,
7
Enhancing Self-Control Through Future Consequence Elaboration
Enhancing Self-Control Through Future Consequence Elaboration
Kelly Haws, | Association for Consumer Research | 2010 ,
8
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
Yuliya A. Komarova, | Association for Consumer Research | 2010 ,
9
non-conscious Processing and choice in context
non-conscious Processing and choice in context
Kelly Goldsmith, | Association for Consumer Research | 2010 ,
10
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Vijaykumar Krishnan, | Association for Consumer Research | 2010 ,
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