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51
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
52
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
53
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
54
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Ashwin W. Joshi, | American Marketing Association | 2004 ,
55
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Vikas Mittal, | American Marketing Association | 2004 ,
56
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
57
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W. Palmatier, | American Marketing Association | 2007 ,
58
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
59
Behavioral Consequences of Overbooking Service Capacity
Behavioral Consequences of Overbooking Service Capacity
Florian v. Wangenheim, | American Marketing Association | 2007 ,
60
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
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