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201
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
202
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam, | American Marketing Association | 2010 ,
203
Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Ana-Marija Ozimec, | American Marketing Association | 2010 ,
204
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
205
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp, | American Marketing Association | 2010 ,
206
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
207
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
208
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
209
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
210
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Antecedents and Outcomes of Marketing Strategy Comprehensiveness
Kwaku Atuahene-Gima, | American Marketing Association | 2004 ,
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1
Cinema Journal
University of Texas Press [, ]
2
CMAJ: Canadian Medical Association Journal Supplement
Canadian Medical Association [, ]
3
EAST ASIA AND THE MAJOR POWERS
경남대학교 극동문제연구소 [정치학, ]
4
EWMA Journal
European Wound Management Association [, ]
5
IMA Journal of Mathematics Applied in Business & Industry
Oxford University Press / USA [, ]
6
Major John Andre
Great Neck Publishing [, ]
7
MAJOR POWERS AND FUTURE SECURITY
경남대학교 극동문제연구소 [정치학, ]
8
Nashim: A Journal of Jewish Women's Studies & Gender Issues
Indiana University Press [, ]
9
Petition to Parliament: Reasons for Making Bar, As Well as Pig or Sow-Iron in His Majesty's Plantatations
Great Neck Publishing [, ]
10
Sigma: Journal of Engineering & Natural Sciences / M++hendislik ve Fen Bilimleri Dergisi
Sigma: Journal of Engineering & Natural Sciences / M++hendislik ve Fen Bilimleri Dergisi [, ]
11
Veritas: Journal of Philosophy & Theology
Saint Rafael Pontifical Major Seminary [, ]