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131
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, | American Marketing Association | 2005 ,
132
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
133
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, | American Marketing Association | 2005 ,
134
Product Development Resources and the Scope of the Firm
Product Development Resources and the Scope of the Firm
Birger Wernerfelt, | American Marketing Association | 2005 ,
135
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Pierre Chandon, | American Marketing Association | 2005 ,
136
Understanding Firms' Customer Satisfaction Information Usage
Understanding Firms' Customer Satisfaction Information Usage
Neil A. Morgan, | American Marketing Association | 2005 ,
137
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection
Stefan Wuyts, | American Marketing Association | 2005 ,
138
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
139
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Stefan Wuyts, | American Marketing Association | 2004 ,
140
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Rik Pieters, | American Marketing Association | 2004 ,
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AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
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American Journal of Criminal Law
University of Texas at Austin School of Law Publications [, ]
3
Asia Pacific Viewpoint
Blackwell Publishing Limited [, ]
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Chronicles of Young Scientists
Medknow Publications & Media Pvt. Ltd. [, ]
5
IETE Journal of Research
Medknow Publications & Media Pvt. Ltd. [, ]
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IETE Technical Review
Medknow Publications & Media Pvt. Ltd. [, ]
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Illuminations
Wingbow Press [, ]
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Indian Journal of Cancer
Medknow Publications [, ]
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Indian Journal of Critical Care Medicine
Medknow Publications [, ]
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Indian Journal of Dermatology, Venereology & Leprology
Medknow Publications [, ]
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Indian Journal of Human Genetics
Medknow Publications [, ]
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Indian Journal of Medical Microbiology
Medknow Publications [, ]
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Indian Journal of Medical Sciences
Medknow Publications [, ]
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Indian Journal of Ophthalmology
Medknow Publications [, ]
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Indian Journal of Palliative Care
Medknow Publications [, ]
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Indian Journal of Pathology & Microbiology
Medknow Publications & Media Pvt. Ltd. [, ]
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Indian Journal of Plastic Surgery
Medknow Publications [, ]
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Indian Journal of Surgery
Medknow Publications [, ]
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Journal of Postgraduate Medicine
Medknow Publications [, ]
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Neurology India
Medknow Publications [, ]