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121
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
Joann Peck, | American Marketing Association | 2006 ,
122
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
123
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
124
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
125
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
126
Consumer Contamination: How Consumers React to Products Touched by Others
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, | American Marketing Association | 2006 ,
127
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Wolfgang Ulaga, | American Marketing Association | 2006 ,
128
When Should a Retailer Create an Exciting Store Environment?
When Should a Retailer Create an Exciting Store Environment?
Velitchka D. Kaltcheva, | American Marketing Association | 2006 ,
129
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Douglas W. Vorhies, | American Marketing Association | 2005 ,
130
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, | American Marketing Association | 2005 ,
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1
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
2
American Journal of Criminal Law
University of Texas at Austin School of Law Publications [, ]
3
Asia Pacific Viewpoint
Blackwell Publishing Limited [, ]
4
Chronicles of Young Scientists
Medknow Publications & Media Pvt. Ltd. [, ]
5
IETE Journal of Research
Medknow Publications & Media Pvt. Ltd. [, ]
6
IETE Technical Review
Medknow Publications & Media Pvt. Ltd. [, ]
7
Illuminations
Wingbow Press [, ]
8
Indian Journal of Cancer
Medknow Publications [, ]
9
Indian Journal of Critical Care Medicine
Medknow Publications [, ]
10
Indian Journal of Dermatology, Venereology & Leprology
Medknow Publications [, ]
11
Indian Journal of Human Genetics
Medknow Publications [, ]
12
Indian Journal of Medical Microbiology
Medknow Publications [, ]
13
Indian Journal of Medical Sciences
Medknow Publications [, ]
14
Indian Journal of Ophthalmology
Medknow Publications [, ]
15
Indian Journal of Palliative Care
Medknow Publications [, ]
16
Indian Journal of Pathology & Microbiology
Medknow Publications & Media Pvt. Ltd. [, ]
17
Indian Journal of Plastic Surgery
Medknow Publications [, ]
18
Indian Journal of Surgery
Medknow Publications [, ]
19
Journal of Postgraduate Medicine
Medknow Publications [, ]
20
Neurology India
Medknow Publications [, ]