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91
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
92
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W. Palmatier, | American Marketing Association | 2007 ,
93
Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith, | American Marketing Association | 2007 ,
94
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
95
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, | American Marketing Association | 2006 ,
96
From the Editor: The Maturation of Marketing as an Academic Discipline
From the Editor: The Maturation of Marketing as an Academic Discipline
Roland T. Rust, | American Marketing Association | 2006 ,
97
How Does Enforcement Deter Gray Market Incidence?
How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, | American Marketing Association | 2006 ,
98
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
99
From the Editor
From the Editor
Roland T. Rust, | American Marketing Association | 2006 ,
100
Negativity in the Evaluation of Political Candidates
Negativity in the Evaluation of Political Candidates
Jill G. Klein, | American Marketing Association | 2005 ,
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