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91
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Wendel, S, | Association for Consumer Research | 2008 ,
92
Wanting a Bit(e) of Everything. The Role of Hunger on Variety Seeking
Wanting a Bit(e) of Everything. The Role of Hunger on Variety Seeking
Goukens, C., | Association for Consumer Research | 2005 ,
93
Toward Understanding the Dynamics of Non-Traditional Consumers: an Exploratory Consideration of Lesbian Couples in America
Toward Understanding the Dynamics of Non-Traditional Consumers: an Exploratory Consideration of Lesbian Couples in America
Robert E. Wilkes, | Association for Consumer Research | 2002 ,
94
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Deborah Roedder John, | Association for Consumer Research | 2002 ,
95
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Vanessa M. Patrick, | Association for Consumer Research | 2002 ,
96
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
97
Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions
Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions
Valette-Florence R, | Association for Consumer Research | 2011 ,
98
The Role of Humor in the Persuasion of Individuals Varying in Need For Cognitionm
The Role of Humor in the Persuasion of Individuals Varying in Need For Cognitionm
Maggie Geuens, | Association for Consumer Research | 2002 ,
99
Innovation in Space
Innovation in Space
Desmet, K., | American Economic Assn | 2012 ,
100
Why Do Firms Have "Purpose"? The Firm's Role as a Carrier of Identity and Reputation
Why Do Firms Have "Purpose"? The Firm's Role as a Carrier of Identity and Reputation
Rebecca Henderson, | American Economic Assn | 2015 ,
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