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61
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, | American Marketing Association | 2006 ,
62
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
Pierre Chandon, | American Marketing Association | 2006 ,
63
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
Joann Peck, | American Marketing Association | 2006 ,
64
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
65
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
66
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
67
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
68
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Eyal Biyalogorsky, | American Marketing Association | 2006 ,
69
Consumer Contamination: How Consumers React to Products Touched by Others
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, | American Marketing Association | 2006 ,
70
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Wolfgang Ulaga, | American Marketing Association | 2006 ,
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