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51
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation
Vikas Mittal, | American Marketing Association | 2004 ,
52
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
53
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W. Palmatier, | American Marketing Association | 2007 ,
54
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
55
Behavioral Consequences of Overbooking Service Capacity
Behavioral Consequences of Overbooking Service Capacity
Florian v. Wangenheim, | American Marketing Association | 2007 ,
56
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
57
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
58
The Influence of Incidental Affect on Consumers' Food Intake
The Influence of Incidental Affect on Consumers' Food Intake
Nitika Garg, Brian Wansink, | American Marketing Association | 2007 ,
59
Making Sales Technology Effective (pp. 16-34)
Making Sales Technology Effective (pp. 16-34)
Gary K. Hunter, | American Marketing Association | 2007 ,
60
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, | American Marketing Association | 2006 ,
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