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1
The Entry Strategy of Retail Firms into Transition Economies
The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens, | American Marketing Association | 2007 ,
2
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
3
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Remco Prins, | American Marketing Association | 2007 ,
4
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Ashutosh Dixit, | American Marketing Association | 2007 ,
5
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
6
Multichannel Shopping: Causes and Consequences
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, | American Marketing Association | 2007 ,
7
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
8
Marketing Performance Measurement Ability and Firm Performance
Marketing Performance Measurement Ability and Firm Performance
Don O'Sullivan, | American Marketing Association | 2007 ,
9
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
10
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
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