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1
How Country Characteristics Affect the Perceived Value of Web Sites
How Country Characteristics Affect the Perceived Value of Web Sites
Jan-Benedict E. M. Steenkamp, | American Marketing Association | 2006 ,
2
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Raji Srinivasan, | American Marketing Association | 2006 ,
3
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Matthew Thomson, | American Marketing Association | 2006 ,
4
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda (pp. 90-103)
Jan B. Heide, | American Marketing Association | 2006 ,
5
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
Yong Liu, | American Marketing Association | 2006 ,
6
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, | American Marketing Association | 2006 ,
7
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
8
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
Anick Bosmans, | American Marketing Association | 2006 ,
9
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
10
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
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