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1
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im, | American Marketing Association | 2004 ,
2
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
3
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability
Stefan Wuyts, | American Marketing Association | 2004 ,
4
“Listening In” to Find and Explore New Combinations of Customer Needs
“Listening In” to Find and Explore New Combinations of Customer Needs
Glen L. Urban, | American Marketing Association | 2004 ,
5
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
6
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Rik Pieters, | American Marketing Association | 2004 ,
7
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
8
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships
Michael D. Johnson, | American Marketing Association | 2004 ,
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