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1
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2003 ,
2
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
Douglas W. Vorhies, | American Marketing Association | 2003 ,
3
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
4
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
5
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
James G. Maxham III, | American Marketing Association | 2003 ,
6
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Judy K. Frels, Tasadduq Shervani, | American Marketing Association | 2003 ,
7
Psychological Implications of Customer Participation in Co-Production
Psychological Implications of Customer Participation in Co-Production
Neeli Bendapudi, | American Marketing Association | 2003 ,
8
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Subramanian Balachander, | American Marketing Association | 2003 ,
9
From the Editor
From the Editor
Ruth N. Bolton, | American Marketing Association | 2003 ,
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