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1
Dose a Marketer's Responsibillity for a Surcharge Moderate Price Partitioning Effects?
Dose a Marketer's Responsibillity for a Surcharge Moderate Price Partitioning Effects?
Silke Bambauer-Saches, | Association for Consumer Research | 2010 ,
2
Early Adopters in the Diffusion of an HIV/AIDS Public Health Innovation in a Developing Country
Early Adopters in the Diffusion of an HIV/AIDS Public Health Innovation in a Developing Country
Marylouise Caldwell, | Association for Consumer Research | 2010 ,
3
Tobacco Consumeption in the Home : Impact on Social Relationships and Marking Territory
Tobacco Consumeption in the Home : Impact on Social Relationships and Marking Territory
Kathy Hamilton, | Association for Consumer Research | 2010 ,
4
Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluation
Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluation
Gwenaelle Briand, | Association for Consumer Research | 2010 ,
5
Consumer Response to Service Failures: The Role of Emotional Intelligence and Coping
Consumer Response to Service Failures: The Role of Emotional Intelligence and Coping
Yuliya Strizhakova, | Association for Consumer Research | 2010 ,
6
The Influence of Attachment Anxiety on Attitudes for Ads Related to Interpersonal Goals
The Influence of Attachment Anxiety on Attitudes for Ads Related to Interpersonal Goals
Hyewook Genevieve Jeong, | Association for Consumer Research | 2010 ,
7
Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry
Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry
Paurav Shukla, | Association for Consumer Research | 2010 ,
8
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Yael Zemack-Ruger, | Association for Consumer Research | 2010 ,
9
Guilt as Motivation: Strategic Self-Management of Motivation in Consumer Self-Control
Guilt as Motivation: Strategic Self-Management of Motivation in Consumer Self-Control
Xianchi Dai, | Association for Consumer Research | 2010 ,
10
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Reinforcing "Shoulds" : The Effect of Mindsets on Sequential Choices
Kelly Goldsmith, | Association for Consumer Research | 2010 ,
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