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1
When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
Cho, H., | Association for Consumer Research | 2006 ,
2
Thinking about the Future: Positive and Negative Effects on Consumer Judgment and Well-Being
Thinking about the Future: Positive and Negative Effects on Consumer Judgment and Well-Being
Cho, C., | Association for Consumer Research | 2006 ,
3
Sensory Metaphor and Meanings: Development of a Cross-Sensory Hetrogeneity Index
Sensory Metaphor and Meanings: Development of a Cross-Sensory Hetrogeneity Index
Coulter, R., | Association for Consumer Research | 2006 ,
4
The Role of Meta-Cognitive Experiences in Reason-based Choices for the Self vs. Others
The Role of Meta-Cognitive Experiences in Reason-based Choices for the Self vs. Others
Cho, H., | Association for Consumer Research | 2006 ,
5
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
If I Don't Understand It, It Must Be New: Processing Fluency and Perceived Product Innovativeness
Cho, H., | Association for Consumer Research | 2006 ,
6
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
Choi, B., | Association for Consumer Research | 2006 ,
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