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1
Disparity Pursuit Theory: The Role of Expectations in Product Choice
Disparity Pursuit Theory: The Role of Expectations in Product Choice
Carlson, K. A., | Association for Consumer Research | 2000 ,
2
Sourcing Elitist Attitudes in Early Advertising from the Archives
Sourcing Elitist Attitudes in Early Advertising from the Archives
Olsen, B, | Association for Consumer Research | 2000 ,
3
Consuming Contemporaneous Discourses: A Postmodern Analysis of Food Advertisements Targeted Toward Women
Consuming Contemporaneous Discourses: A Postmodern Analysis of Food Advertisements Targeted Toward Women
Fischer, E, | Association for Consumer Research | 2000 ,
4
Using Bits to Get Bites: Perspectives on Measuring Information in Electronic Environments
Using Bits to Get Bites: Perspectives on Measuring Information in Electronic Environments
Lurie, N. H., | Association for Consumer Research | 2000 ,
5
Hedonic and Utilitarian Motivations in Consumer Choice
Hedonic and Utilitarian Motivations in Consumer Choice
Kivetz, R., | Association for Consumer Research | 2000 ,
6
Consumption and Self-Schema Changes Throughout the Identity Product Life Cycle
Consumption and Self-Schema Changes Throughout the Identity Product Life Cycle
Kleine, R. E., | Association for Consumer Research | 2000 ,
7
Automatic Activation of the Self in a Persuasion Context
Automatic Activation of the Self in a Persuasion Context
Bosmans, A, | Association for Consumer Research | 2000 ,
8
Defining Sexually Orientated Appeals in Advertising: A Grounded Theory Investigation
Defining Sexually Orientated Appeals in Advertising: A Grounded Theory Investigation
Reichert, T., | Association for Consumer Research | 2000 ,
9
Grounded Theory Methodology and Consumer Behaviour, Procedures, Practice and Pitfalls
Grounded Theory Methodology and Consumer Behaviour, Procedures, Practice and Pitfalls
Goulding, C., | Association for Consumer Research | 2000 ,
10
Ethnography and Grounded Theory: A Happy Marriage?
Ethnography and Grounded Theory: A Happy Marriage?
Pettigrew, S. F., | Association for Consumer Research | 2000 ,
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