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1
International abstracts of research in marketing
International abstracts of research in marketing
A. Diamantopoulos., | Elsevier | 2006 ,
2
List of occasional reviewers-2005
List of occasional reviewers-2005
H. Gatignon., | Elsevier | 2006 ,
3
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Z. Jiang., | Elsevier | 2006 ,
4
Customer loyalty to one service worker : Should it be discouraged?
Customer loyalty to one service worker : Should it be discouraged?
L. L. Bove., | Elsevier | 2006 ,
5
Do exchange hazards always foster relational governance? An empirical test of the role of communication
Do exchange hazards always foster relational governance? An empirical test of the role of communication
S. Sheng., | Elsevier | 2006 ,
6
Antecedents and purchase consequences of customer participation in small group brand communities
Antecedents and purchase consequences of customer participation in small group brand communities
R. P. Bagozzi., | Elsevier | 2006 ,
7
Brand equity in the European fruit and vegetable sector : A transaction cost approach
Brand equity in the European fruit and vegetable sector : A transaction cost approach
M. Fernandez-Barcala., | Elsevier | 2006 ,
8
Connecting power with locus of control in marketing channel relationships : A response surface approach
Connecting power with locus of control in marketing channel relationships : A response surface approach
S. Keysuk Kim., | Elsevier | 2006 ,
9
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
P. Carbonell., | Elsevier | 2006 ,
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