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1
Great Expectations?! Assortment Size, Expectations and Purchase Likelihood
Great Expectations?! Assortment Size, Expectations and Purchase Likelihood
Diehl, K., | Association for Consumer Research | 2005 ,
2
Great Expectations: The Placebo Effect and Consumer Behavior
Great Expectations: The Placebo Effect and Consumer Behavior
Hamerman E, | Association for Consumer Research | 2011 ,
3
Great Expectations and the End of the Depression
Great Expectations and the End of the Depression
Eggertsson, G.B., | American Economic Assn | 2008 ,
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