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1
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Wenyu Dou., | Myron E. Sharpe | 2006 ,
2
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Gary L. Geissler., | Myron E. Sharpe | 2006 ,
3
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Dipayan Biswas., | Myron E. Sharpe | 2006 ,
4
"Come on Down" How Consumers View Game Shows ad the Products Placed in Them
"Come on Down" How Consumers View Game Shows ad the Products Placed in Them
Stephen J. Gould., | Myron E. Sharpe | 2006 ,
5
The Function of Format Consumer Responses to Six On-line Advertising Formats
The Function of Format Consumer Responses to Six On-line Advertising Formats
Kelli S. Burns., | Myron E. Sharpe | 2006 ,
6
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Cristel Antonia Russell., | Myron E. Sharpe | 2006 ,
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