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1
Empirical generalization from brand extension research : How sure are we?
Empirical generalization from brand extension research : How sure are we?
R. Echambadi., | Elsevier | 2006 ,
2
The economics of quality-equivalent store brands
The economics of quality-equivalent store brands
D. A. Soberman., | Elsevier | 2006 ,
3
Antecedents and purchase consequences of customer participation in small group brand communities
Antecedents and purchase consequences of customer participation in small group brand communities
R. P. Bagozzi., | Elsevier | 2006 ,
4
Brand equity in the European fruit and vegetable sector : A transaction cost approach
Brand equity in the European fruit and vegetable sector : A transaction cost approach
M. Fernandez-Barcala., | Elsevier | 2006 ,
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