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1
I'm afraid, But Am i persuaded? How to make fear appeals more effective
I'm afraid, But Am i persuaded? How to make fear appeals more effective
eugenia Wu, | Association for Consumer Research | 2010 ,
2
that's So disgusting-i'll take two ! how disgust enhances the effectiveness of fear appeals
that's So disgusting-i'll take two ! how disgust enhances the effectiveness of fear appeals
Andrea C. Morales, | Association for Consumer Research | 2010 ,
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