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1
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
2
Satisfaction and Participation in Virtual Communities
Satisfaction and Participation in Virtual Communities
F.Langerak, | Association for Consumer Research | 2004 ,
3
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Dambrin, C, | Association for Consumer Research | 2007 ,
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