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1
When and Why is Comparative Advertising More Effective? Theoretical Perspectives and Empirical Insights
When and Why is Comparative Advertising More Effective? Theoretical Perspectives and Empirical Insights
Ziamou, P., | Association for Consumer Research | 2000 ,
2
When Technology Meets the Consumer: An Integrative Approach Towards the Understanding of Technological Innovations
When Technology Meets the Consumer: An Integrative Approach Towards the Understanding of Technological Innovations
Ziamou, P., | Association for Consumer Research | 2001 ,
3
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
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