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Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Zhang, Y, | Association for Consumer Research | 2008 ,
2
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
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