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1
Exploring the social dynamics of online batering
Exploring the social dynamics of online batering
Zeynep Arsel, | Association for Consumer Research | 2010 ,
2
Other people's things : perspectives on ownership transfer and sharing
Other people's things : perspectives on ownership transfer and sharing
Zeynep arsel, | Association for Consumer Research | 2010 ,
3
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, | American Marketing Association | 2006 ,
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