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1
The "What the Hell Effect" Scale : measuring Post-failure sequential self-Control choice tendencies
The "What the Hell Effect" Scale : measuring Post-failure sequential self-Control choice tendencies
Yael Zemack-Rugar, | Association for Consumer Research | 2010 ,
2
Continuing to Sin or a Reformed sinner : Examining Sequential self-regulation choices
Continuing to Sin or a Reformed sinner : Examining Sequential self-regulation choices
Yael Zemack-Rugar, | Association for Consumer Research | 2010 ,
3
Reducing Reactance Induced Backlash Responses to Recommendations
Reducing Reactance Induced Backlash Responses to Recommendations
Zemack-Rugar, Y, | Association for Consumer Research | 2007 ,
4
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
5
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
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