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1
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
do Vale, R.C, | Association for Consumer Research | 2008 ,
2
When Behaving Bad is Good: Self-Regulation Enhancement by Strategic Goal-Deviation in Consumption
When Behaving Bad is Good: Self-Regulation Enhancement by Strategic Goal-Deviation in Consumption
do Vale, R. C., | Association for Consumer Research | 2006 ,
3
How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects
How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects
van Herpen, E., | Association for Consumer Research | 2005 ,
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