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1
Development of the Brand Experience Scale
Development of the Brand Experience Scale
Zarantonello, L, | Association for Consumer Research | 2007 ,
2
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
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