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1
Competitive Density and the Customer Acquisition—Retention Trade-Off
Competitive Density and the Customer Acquisition—Retention Trade-Off
Glenn B. Voss and Zannie Giraud Voss, | American Marketing Association | 2008 ,
2
Strategic Orientation and Firm Performance in an Artistic Environment
Strategic Orientation and Firm Performance in an Artistic Environment
Glenn B. Voss, | American Marketing Association | 2000 ,
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