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1
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, | American Marketing Association | 2006 ,
2
The Starbuck's Brandscape and the Ideological Mapping of Local Coffee Shop Culture
The Starbuck's Brandscape and the Ideological Mapping of Local Coffee Shop Culture
C.Thompson, | Association for Consumer Research | 2004 ,
3
Exploring the social dynamics of online batering
Exploring the social dynamics of online batering
Zeynep Arsel, | Association for Consumer Research | 2010 ,
4
Other people's things : perspectives on ownership transfer and sharing
Other people's things : perspectives on ownership transfer and sharing
Zeynep arsel, | Association for Consumer Research | 2010 ,
5
Making and Consuming Places: From Discrete Things to the Big Picture
Making and Consuming Places: From Discrete Things to the Big Picture
Arsel Z, | Association for Consumer Research | 2011 ,
6
Making and Consuming Places: From Discrete Things to the Big Picture
Making and Consuming Places: From Discrete Things to the Big Picture
Arsel Z, | Association for Consumer Research | 2011 ,
7
Consuming `By' Taste or Consuming Taste: A Revisit to Bourdieu's Distinction
Consuming `By' Taste or Consuming Taste: A Revisit to Bourdieu's Distinction
Arsel, Z., | Association for Consumer Research | 2003 ,
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