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1
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Zhang, Y, | Association for Consumer Research | 2008 ,
2
A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
Brasel, S. A., | Association for Consumer Research | 2006 ,
3
Managing Memories for Emotions: Formation, Retrieval and Protection
Managing Memories for Emotions: Formation, Retrieval and Protection
Ratner, R. K., | Association for Consumer Research | 2005 ,
4
The Rebound of the Forgone Alternative
The Rebound of the Forgone Alternative
Arens Z, | Association for Consumer Research | 2011 ,
5
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
6
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
7
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Detlev Zwick, | Association for Consumer Research | 2002 ,
8
New Perspectives on Consumer Evaluations of Experiences that Extend Over Time: Empirical Regularities, Integration Rules and Formal Modeling
New Perspectives on Consumer Evaluations of Experiences that Extend Over Time: Empirical Regularities, Integration Rules and Formal Modeling
Zauberman, G., | Association for Consumer Research | 2001 ,
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