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1
The Effect of Cultural Orientation on Responses to Comparative Advertising
The Effect of Cultural Orientation on Responses to Comparative Advertising
Yucel-Aybat O, | Association for Consumer Research | 2011 ,
2
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
Kramer T, | Association for Consumer Research | 2011 ,
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