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1
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Yoon, S, | Association for Consumer Research | 2008 ,
2
"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise
"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise
Yoon, S., | Association for Consumer Research | 2005 ,
3
Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior
Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior
Han, S., | Association for Consumer Research | 2005 ,
4
Can You Say ``No'' to Being a Sustainable Consumer?
Can You Say ``No'' to Being a Sustainable Consumer?
Oh S, | Association for Consumer Research | 2011 ,
5
Devaluation and Fluency Effects of the Depth Position of a Non-focal Image on Image Evaluation
Devaluation and Fluency Effects of the Depth Position of a Non-focal Image on Image Evaluation
Oh S, | Association for Consumer Research | 2011 ,
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