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The Role of Product Category Familiarity in Self-Referent Advertising
The Role of Product Category Familiarity in Self-Referent Advertising
Dimofte, C, | Association for Consumer Research | 2008 ,
2
The SMAART Scale: Measure Development and Validation
The SMAART Scale: Measure Development and Validation
Dimofte, C. V., | Association for Consumer Research | 2005 ,
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