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1
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
2
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
Xueming Luo, | American Marketing Association | 2008 ,
3
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
4
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
5
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo, | American Marketing Association | 2006 ,
6
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo, | American Marketing Association | 2006 ,
7
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Xueming Luo, | American Marketing Association | 2006 ,
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