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1
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Feng Zhu, | American Marketing Association | 2010 ,
2
Reasons for Market Evolution and Budgeting Implications
Reasons for Market Evolution and Budgeting Implications
Fang Wang and Xiao-Ping (Steven) Zhang, | American Marketing Association | 2008 ,
3
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
4
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
Lan Xia, | American Marketing Association | 2004 ,
5
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
6
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
7
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Xueming Luo, | American Marketing Association | 2006 ,
8
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
9
Assessment of Seismic Behaviour of Buildings in Regions Of Moderate Seismicity
Assessment of Seismic Behaviour of Buildings in Regions Of Moderate Seismicity
Xiaonian Duan, | 한국지진공학회 | 2006 ,
10
Laboratory Assessment of Geotextile Tube for Dewatering High Water Content Material
Laboratory Assessment of Geotextile Tube for Dewatering High Water Content Material
Xing Hwa Mo, | 한국지반공학회 | 2002 ,
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