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1
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
Kwong, J.Y.Y, | Association for Consumer Research | 2008 ,
2
How Consumers Are Affected by the Framing of Numerical Information
How Consumers Are Affected by the Framing of Numerical Information
Kwong, J. Y. Y, | Association for Consumer Research | 2007 ,
3
The role of ratio differences in the framing of numerical information
The role of ratio differences in the framing of numerical information
J. Y. Y. Kwong., | Elsevier | 2006 ,
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