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1
Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me
Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me
Wojnicki, A. C., | Association for Consumer Research | 2006 ,
2
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
3
Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks
Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks
Wojnicki, A, | Association for Consumer Research | 2008 ,
4
Contracting for Loyalty
Contracting for Loyalty
Fournier, S., | Association for Consumer Research | 2005 ,
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