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1
Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions
Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions
Winterich, K.P, | Association for Consumer Research | 2008 ,
2
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
3
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
4
Green, Ethical, Sustainable Consumption
Green, Ethical, Sustainable Consumption
Gershoff A, | Association for Consumer Research | 2011 ,
5
You Save, I Save, You Spend, I Spend: The Moderating Role of Deliberative Mindsets on Mental Budgeting by Social Comparison
You Save, I Save, You Spend, I Spend: The Moderating Role of Deliberative Mindsets on Mental Budgeting by Social Comparison
Stilley K, | Association for Consumer Research | 2011 ,
6
It's all about THE GREENS: Conflicting Motives and Making Green Work
It's all about THE GREENS: Conflicting Motives and Making Green Work
Haws K, | Association for Consumer Research | 2011 ,
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