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1
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
J. Jeffrey Inman, | American Marketing Association | 2009 ,
2
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
3
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Eric Greenleaf, | Association for Consumer Research | 2002 ,
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