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1
Some Methodological Advances in Intergenerational Consumer Research on the Family
Some Methodological Advances in Intergenerational Consumer Research on the Family
Wilkie, W. L., | Association for Consumer Research | 2005 ,
2
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
3
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
4
Children's Obesity: Is Consumer Research Relevant?
Children's Obesity: Is Consumer Research Relevant?
Moore, E. S., | Association for Consumer Research | 2006 ,
5
Lighting the Torch: How Do Intergenerational Influences Develop?
Lighting the Torch: How Do Intergenerational Influences Develop?
Moore, E. S., | Association for Consumer Research | 2001 ,
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