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1
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
2
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
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