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1
Can Variation of Advertisements Hinder Brand Name Recall?
Can Variation of Advertisements Hinder Brand Name Recall?
Appleton-Knapp, S. L., | Association for Consumer Research | 2003 ,
2
Tourists, Motivations and Experiences : A Theoretical and Methodological Critique
Tourists, Motivations and Experiences : A Theoretical and Methodological Critique
Eugenia Wickens, | 한국문화관광학회 | 2006 ,
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