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1
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
White, K, | Association for Consumer Research | 2008 ,
2
When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
White, K., | Association for Consumer Research | 2006 ,
3
Immediacy Bias in Consumer Attitudes and Choices over Time
Immediacy Bias in Consumer Attitudes and Choices over Time
White, K, | Association for Consumer Research | 2007 ,
4
Motives for Deception in Consumer Word-of-Mouth Communication
Motives for Deception in Consumer Word-of-Mouth Communication
White, K., | Association for Consumer Research | 2005 ,
5
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
6
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
7
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
8
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
Strategic Interdependence in Organizations : Deconglomeration and Marketing Strategy
P. Rajan Varadarajan, | American Marketing Association | 2001 ,
9
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
10
유니버셜 디자인 된 욕실설비에 대한 미국/한국 노인소비자 견해
유니버셜 디자인 된 욕실설비에 대한 미국/한국 노인소비자 견해
Shin, Kyoung-Joo, | 한국주거학회 | 2000 ,
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