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1
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Aner Sela, | Association for Consumer Research | 2010 ,
2
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
Sela, A, | Association for Consumer Research | 2008 ,
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