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1
Anticipated and Experienced Emotions in Consumer Choice
Anticipated and Experienced Emotions in Consumer Choice
Wertenbroch, K., | Association for Consumer Research | 2000 ,
2
Guilt as Motivation: Strategic Self-Management of Motivation in Consumer Self-Control
Guilt as Motivation: Strategic Self-Management of Motivation in Consumer Self-Control
Xianchi Dai, | Association for Consumer Research | 2010 ,
3
Advances in Judgmental and Inferential Heuristics
Advances in Judgmental and Inferential Heuristics
Dai, X., | Association for Consumer Research | 2008 ,
4
Indeterminacy and Live Television
Indeterminacy and Live Television
Vosgerau, J., | Association for Consumer Research | 2005 ,
5
Special Session Summary Hedonic Interactions Between Choice and Consumption
Special Session Summary Hedonic Interactions Between Choice and Consumption
Klaus Wertenbroch, | Association for Consumer Research | 2002 ,
6
Indeterminacy and Live Television
Indeterminacy and Live Television
Joachim Vosgerau., | University of Chicago Press | 2006 ,
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