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1
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Wendy W. Moe and Sha Yang, | American Marketing Association | 2009 ,
2
The Impact of Consumer Reviews on consumer Search and Firm Profits
The Impact of Consumer Reviews on consumer Search and Firm Profits
Dina Mayzlin, | Association for Consumer Research | 2010 ,
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