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The ``Kick Him While He's Down'' Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime
The ``Kick Him While He's Down'' Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime
Ward, M.K, | Association for Consumer Research | 2008 ,
2
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
Ward, M. K., | Association for Consumer Research | 2006 ,
3
Developing a Deeper Understanding of Scarcity: Contextual and Individual Influences on Demand Scarcity
Developing a Deeper Understanding of Scarcity: Contextual and Individual Influences on Demand Scarcity
Ward, M. K., | Association for Consumer Research | 2007 ,
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